Benefits of Hotel Loyalty Programs

September 4,2018 | Lifestyle

In today’s fast-paced hospitality industry, rewards or loyalty programs are a vital way for hotel companies to bond with their guests, while at the same time giving them an incentive to book their next trip at one of the brand’s other hotels. Travelers, especially those that travel frequently, can benefit from earning free nights, added-values and special perks that these programs offer. No doubt, it’s a win-win for both travelers and hotels companies.


Most hotel loyalty programs work on a fairly simple methodology. Travelers can join the program free of charge, usually as they make their first booking, then they earn points each time they stay at one of the brand’s hotels. The points earned, together with number of stays, translate into some type of reward. The most common reward is based on free nights for future stays when enough points are accumulated. However, hotel loyalty programs vary offering a range of special perks. The number of points awarded and the level of points needed for each reward also varies. Some programs even offer bonus points to members who use the hotel company’s travel or shopping partners.


Here are some of the highlights of loyalty programs offered by AARP Member Advantage’s hotel providers:


Best Western Rewards

  • Points never expire.
  • Worldwide free night redemption.
  • Earn 10 points per $1 spent on stays at over 4,200 hotels.
  • Status Match, No Catch – match the status of other hotel loyalty programs.
  • Fastest way to Elite status.
  • Instant rewards.
  • AARP Members are automatically upgraded to Gold status when enrolled in Best Western Rewards
  • Exclusive member promotions

Choice Privileges

  • Free nights for fewer points at over 1,500 hotels.
  • Earn extra rewards for midweek stays.
  • Redeem points for gift cards to use immediately.
  • Earn 10 points per $1 spent on stays at over 5,500 hotels.
  • Points don't expire as long as you stay an active member.
  • AARP member rates are also eligible for reward points and airline miles through the Choice Privileges® program.


Hilton Honors

  • Free Wi-Fi
  • Earn 10 points per $1 spent on stays.
  • No Resort fees on Reward stays (when using all points).
  • Late Checkout.
  • Best price.
  • Check-in, choose your room, and customize your stay from your mobile device up to 24 hours in advance at more than 3,000 hotels.

La Quinta Returns

  • Earn 10 points for $1 dollar spent on stays.
  • Access to Instant Book.
  • Express check-in & late check-out.
  • Members-only 800 number.
  • Secure online account access.
  • Points that never expire.
  • Redeem points for Free nights, airline miles, gift certificates/cards, and more.


Wyndham Rewards

  • For every qualified stay, earn 10 points per $1 spent on stays or 1,000 points, whichever is more.
  • You can choose to earn airline miles or partner points instead of Wyndham Rewards points.
  • Two options to redeem points for a free night:
        ✔ GO FREE - 15,000 Wyndham Rewards points are good for 1 standard bedroom per night.
        ✔ GO FAST - 3,000 Wyndham Rewards points plus cash are good for 1 standard bedroom per night.
  • Exclusive member promotions.


These articles present general information and are for informational purposes only. They are not a substitute for legal, financial, medical, or other professional advice.

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